Alserkal Group

Founded in 1947 by Mr. Nasser bin Abdullatif Alserkal, the Alserkal Group of companies have made their longstanding mark within the market as one of the established Emirati companies that continues to prosper with its ever growing reach and solidified connections within the UAE and its neighboring countries.

Having been active for more than 60 years, Alserkal Group of companies and its subsidies have played an important role in the overall development of the UAE and its trading sector. Starting from Real Estate and General Trading entity the Alserkal Group of companies expanded its reach and servicing sectors by partnering with key names such as Bridgestone tires and Apollo tires.

Its various other activities include Travel and Tourism, Facilities Management, Properties and cultural initiatives. Alserkal resounds within the walls of SEWA (Sharjah Electricity and Water Authorities), DEWA (Dubai Electricity and Water Authorities), Etisalat (UAE’s Communication facet), Emirates NBD and many more as an integral part of the board, aiding establishment. The current generation, Mr. Ahmad Alserkal and the family play stake holders to the entities and continue on the legacy of the Alserkal name.

Alongside its corporate aspect of business, the Alserkal Group of companies partake in social events that in community and tram building. All the units functioning under the Group of companies take pride in their local history and emulate the very same importance as it Alserkal Group of companies did decades ago and perseveres to continue on this path of flourishing business with the community at its heart.

Our Chairman

Ahmed Bin Eisa Alserkal


Ahmad Bin Eisa Alserkal, a businessman and entrepreneur, continues the family’s legacy of achievers originating back in 1947 by then his grandfather. Since the company’s establishment, Nasser bin Abdullatif Alserkal had been striving to promote trade and innovative investments in the UAE and GCC Countries. It has always endeavored to invest in a diversified portfolio that reflects its conservative investment ethos such as commercial and residential real estate, general trading, engineering, travel and tourism, arts and culture, recycling and environmental solution products, manufacturing, private investments and transportation infrastructure.

  • Chairman of Dubai Refreshment (Pepsi Co.)
  • Chairman of Dubai Projects
  • Vice-Chairman of Nasser Bin Abdullatif Alserkal Est.
  • Vice Chairman of Emirates Association for Youth Hostels
    (Hostelling International)
  • Founder and President of Alserkal Cultural Foundation
  • Board Member of Alserkal Avenue